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A featured contribution from Leadership Perspectives, a curated forum for enterprise technology leaders, nominated by our subscribers and vetted by the CIOApplications Editorial Board.

app47
Chris Schroeder, Founder and CEO
App47: Securing the delivery of mobile apps to an ever more diverse audience


As we’ve shifted from a desktop to a mobile world, companies have increasingly embraced mobile apps to increase the productivity of their teams, glean new insights, manage workflows, and more. Of course, properly utilizing mobile apps in the workplace takes more than just turning on your iPhone.
When I started App47 almost ten years ago in 2011, the iPhone had only been out for four years—the iPhone 4 was the model to have at that time—and the shift to mobile was only just beginning. Experience from previous jobs showed me that the market badly needed a system management tool for mobile apps, and so a new company was born.
App47 gives you control, including the ability to securely deploy mobile apps, authorize and authenticate, remotely wipe, etc., without the hassle of an MDM deployment.
Here now in 2020, a lot has changed since we opened our doors. Smartphones—and myriad other smart devices—are ubiquitous in the workplace and outside of it, and the needs of today’s companies (and their employees, contractors, and customers) are more complex than ever.
Enter App47. As a standalone Mobile Application Management (MAM) vendor, we provide you with a platform to easily and securely manage your enterprise mobility needs, all in a customizable, streamlined package. Here are the three things we think are most enticing about our product:
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App47 hits a sweet spot: we have the capability to support large organizations with tens of thousands of employees, but are small and nimble enough to be able to customize your deployment to your company’s specific needs.
1. MDM-like capabilities, without the hassle. Most environments these days are Bring Your Own Device, or BYOD, which means a mixture of Apple and Android products in your environment. Apple and Google will each encourage you to use their app solutions, but when you need mass distribution in a BYOD environment, you must be able to support both. MDM can work for this, but it’s heavy-handed and not exactly user-friendly. App47 gives you control, including the ability to securely deploy mobile apps, authorize and authenticate, remotely wipe, etc., without the hassle of an MDM deployment.
2. Ease of deployment. Speaking of deployment, App47 makes it easy to get the apps your end users need in their hands, quickly. Our new group containers functionality makes authentication a breeze, and puts the right apps in the hands of the people who need them. Even for the not-so-technically-inclined, our self-service onboarding process is easy to navigate. And, managing all your apps in one place makes it easy to push out the latest versions quickly. All-told, the App47 platform streamlines your enterprise mobility program, leaving you more time to focus on the core of your business.
3. Ability to meet your custom world. Perhaps most importantly, we don’t offer a one-size-fits-all solution. While our UI is eminently customizable, our work doesn’t stop there. Whether through working with a client to integrate with their custom LDAP implementation, or building out a new group container feature after a brainstorming session with a customer, our team stands ready to work closely with yours to tweak our platform and customize features to better integrate with your work environment. We see customization as part of the process, and strive to ensure that the App47 platform is well-integrated with your business’ systems and processes.
While there are many enterprise mobility management solutions out there, they often rely on restrictive controls (MDM) or are targeted at only the most technologically mature organizations (UEM). App47 hits a sweet spot: we have the capability to support large organizations with tens of thousands of employees, but are small and nimble enough to be able to customize your deployment to your company’s specific needs.
Our clients range from small startups to global corporations, and in working with App47, they all appreciate how flexible we are in meeting the unique needs of their businesses. We’re proud of what we’ve built here in Herndon, VA, and would love to meet with you to discuss how we can help your business.
Want to learn more about App47 and how our MAM solution would benefit your business? Contact us today.

